In October 2022 I was invited to join the NFT team as a Visual expert.
I was interested in Web3 and saw this as an excellent opportunity to learn more.

 

My responsibility was:
  • Analyzed the market and defined the visual NFT character
  • Hired illustrators and art directing them
  • Creative brainstorming
  • Visual design work planning and estimation
  • Designed a user-friendly website
  • Collaboration with marketing team and provision of all required promotional materials.
Market analysis. Main character creation.
To gather information about a market within an industry and understand what motivates potential customers, we conducted market analysis.
Then we conducted a visual review of the successful projects and created a list of characteristics of the future character. The decision was to create a unique fantasy female warrior with an appealing appearance and flexible body.
Alongside the development of the character and its legend, we worked on hero categories and characteristics using the Miro for team collaboration.
The example presented a preview of the 3 categories out of 5: Cool, Hot, and Glorious.
The style guide development.
In order to maintain a cohesive and recognizable brand identity, the style guide has been developed.
The mode board and the fragment of the style guide.
User-friendly website design. Visit the website
Based on competitive analysis and market research, an easy-to-use, responsive website was created. The user is able to find all the information about the project and includes the answers to frequently asked questions.
Marketing support assets
The banner for one of the “Alvara story” chapter Discord promotion.
The illustration project “Famous women of the world”.
Alvara’s world VR concept (based on Alvara’s story).
The comics concept (based on Alvara’s story).

Outcomes

It was a very challenging and fun time 🎉.
I’ve got great experience with Web3 technology.
I improved my management screens tremendously by working with 5 illustrators all over the world simultaneously.
I explored new marketing channels and approaches.
Moreover, I was fully charged with working with an enthusiastic team of professionals.
Unfortunately, the project wasn’t launched because of the Russian invasion in February 2022, and the part of the team was located in Ukraine.